Special Surfaces. WHITEWASH. Whitewashes and lime paints must be thin when applied. In fact, best results will be obtained if the application is so thin that the surface to which it is applied may easily be seen through the film while it is wet. The coating will dry opaque, but two thin Coats will give better results than one thick coat.
STIPPLING. Whether you desire the effect of stippling (tiny paint dots) as a decorative effect, or if you have a wall which has an uneven surface and you feel you can hide the defect by stippling it, you may accomplish this result very simply.
Water-thinned rubber-latex paint is already an old reliable, though it is only about 10 years old. It accounts for a big percentage of all paint sold and is still the most widely available of the easy-to-use finishes. One new type is a combination vinyl-rubber paint that is said to do a better job on interiors than either vinyl or rubber alone because it dries faster, lasts longer and has less sheen.
By licensing these names, paint companies and retailers are taking advantage of the popularity of these well-known brands to attract you to these paints; that way they don't have to use obnoxious colors to bring your attention to their color wheel. If you look at the colors in these displays you will notice that they are generally missing those bright, saturated tones. Instead, most of the colors are more neutralized. Naturally, these colors are much more attractive to paint on a wall in your home.
Cement-water paints are best suited for application to basement walls which are damp as a result of leakage or condensation. To apply these paints, the same procedure should be followed as is described here for painting exterior masonry walls.
Using the Sample Card to Sell the Color Wheel. Of course, paint companies are a little sneakier than traditional marketers. Paint brands know that when you are faced with an array of paint displays (such as in your local hardware/home improvement store), you are most likely to focus your attention on the color wheel display that most attracts your eye. Since the marketers of paint brands understand the human (or perhaps, "animal") attraction to bright colors, they know how important it is to include bright, bold colors in their paint lines and place them front and center in their displays. This is the best way to attract your attention to a paint company's color wheel.
However, if you put a coat of pure white primer (which has a score of 0) on top of the brown color wall first, this immediately brings your luminosity score down to 4 (8 + 0 = 8/2 = 4, the average). This means you may only need one coat of yellow paint to give you the right hue and saturation. In reality of course, you will always want to do at least 2 coats. But even with a total of 3 coats (primer and paint) you are way ahead of the paint-only option.